Design That Is More : Sonnenzimmer

I'm not sure if I've ranted about this before , but in my opinion , the strongest graphic design is the work that doesn't look like design . It's work that invents it's own language rather than those already established.


It communicates without looking commercial. And it looks effortless , organic while being so smart that it hits on both a visceral and intellectual level. It often has a subtlety to it , even if the imagery might be risky.

I have several colleges who do this type of work and over the years I've befriended many of them , in hopes that some of their overwhelming talent would rub off on me AND in order to pick their brains , see them work and snag a few prints for my walls.

For years I've been obsessing on Sonnenzimmer from Chicago , a studio made up of Nadine Nakanishi and Nick Butcher , who do some of the most exciting and original work I've ever seen.

I hope you all like it as much as I do :::::